Now an Indian Fashion League (IFL)

The term "league" dominates either the world sports or politics but never has it been used in fashion or lifestyle.

If Indian Premiere League (IPL) is a metaphorically considered a tough and sporty guy, he is going to approach his distant and stylish female rival Indian Fashion League (IFL).

While world adeptly-known cricketers scuffle it out a propos the showground to believe to be which team plays the best cricket in the Indian Premier League(IPL), e-commmerce platform Myntra.com has unveiled a substitute concept titled Indian Fashion League (IFL), to determine which city has the highest fashion quotient.

Started upon Friday, Myntras IFL is a 20-day bonanza that will enable shoppers to make their online shopping experience more intriguing and carefree when prizes.

Through IFL, Myntra.com aims to make the world of fashion a unique and appealing experience, wherein shoppers can actively participate and define their citys style avowal and win risk-taking prizes in the covenant, Vikas Ahuja, chief verification commissioner, Myntra.com, said in a statement.

To avail the offers, the users will be required to vote for their favourite city in a competition that will follow a round robin phase, followed by the knockout stage, same to popular cricketing formats.

The team that will garner the maximum consumer participation through crowdsourcing of pictures and difficult inclusion will earn more points. The tournament winner will consent to residence a brand added Hyundai i10 as the bumper prize.